When starting out I honestly did not think that anyone would be reading my posts – let alone be interested, but the support has been overwhelming. However, it can be so tough to come up with beauty blogging ideas, especially when starting out. Here are 6 things you need to know when starting a blog, and why it is a tough job.
1. How Long It Takes To Edit Photos
In fairness, it is totally worth it, but editing photos surely takes time. Within a blog post, all the photos have to have the same form of filter, meaning that all settings used need to be uniform (contrast, exposure, saturation, sizing – the list goes on). Then it has to be the right file format – JPEG if there is less colour, PNG if there is more. The title needs to be changed according to keywords, in addition to alt tags. You need to make sure that images are SEO friendly, and will be able to rank on Google. Enter an alt tag with a related keyword so Google knows what you are talking about. Don’t even let me get started about social media too – the need for “Instagram Aesthetic” really is a nightmare! As I said though, completely worth it.
You also had to consider whether to use stock images or your own. Stock images will always cater for your needs, but it can be harder to rank if a lot of people are using the same images. Choose to take your own wherever possible, but aim to ensure they are of a high quality and fit the brief.
2. It’s Not A Numbers Game
Okay, I’m not going to say it’s not nice to have views, but it isn’t the primary reason why I have a blog. And it should never be. Some of the best bloggers are not focused on becoming someone different to up their views but remain loyal to their current readers. Focus on what you enjoy, and the views will follow. Passion will lead to success as there will be someone who loves your stuff. Just do not focus on numbers, and do your thing! Viral content, yes is harder with blogging, but it can happen. Being a blogger should mean that you strive for great content, not prioritise stats.
3. Make The Most Of The Community
The community is awesome. There are so many people from all different walks of life all brought together by one common theme. Every day there are blogger chats to get involved in, meetings, events – what’s not to love! The best thing, we’re all there to support one another as much as ourselves, there may be some competition, but the majority of bloggers I know would help anyone out in an instant if they needed it! Whatever you do, use the community as a process of giving and taking, and understand what you can offer others, as well as benefitting from others. The best thing it offers is reassurance in your content and your blog. Believe in yourself, and support others, and I can assure you it will be reciprocated.
4. The Importance of Bloggers
I didn’t actually realise this, but the opinion of bloggers really does matter. Bloggers can also openly broadcast help and advice that is super useful, which could be used to inform people, reassure people or to find others like themselves. Although this is “normal” now in this day and age, it’s nice to acknowledge the influence the internet has over everyone.
In terms of content though, one of the best blogging ideas you can have is to create content that is not oversaturated. The main difficulty with beauty reviews is that there are usually 50+ on Google per product, so try and go for lesser-known products. Support local brands, or include more content than competitors (for example, wearability tests. You don’t necessarily need to have a niche, just be better. By better, I mean more thorough and tailored towards what people read. Explore your stats well, and find out what is successful (and what is not). Also, check out the competition on Google, and what it will take to do well. That is the easiest way to do well.
Blogging is not an overnight success, no matter how much blogging experience you have. I learned the hard way – it took 2 months to get my first 100 views. The saying is true, however: “you get as much out of it as you put in”. Blogger mode is ALWAYS ON. You are constantly watching out for good photo opportunities, or every notepad/scrap paper is covered in random blog ideas that came to you at the most inappropriate times (I had one during an exam). And then, any spare time is spent scheduling posts – (hate to break it to you but we do write them in advance). Of course, being active on social media is now just standard procedure – how else can you scream and shout about your blog?
With so many bloggers out there, it is different to stand out from them all. Personally, I am contempt with the position I am in, but my standpoint of where I was 2 years ago vs. where I am now is so different. Gaining Blogging Experience always helps in self-confidence – as soon as you believe in your product the job gets 10x easier. Blogging has increased my confidence tenfold, as I have been assured that people actually want to listen to what I have to say. It’s also a good place to talk to others, some I would have never have dreamed of, and learn about other people and their opinions. Building my portfolio with brands is also such a huge self-achievement and one to be proud of.
Blogging is never going to be easy – the more committed you get, the harder the workload will be. What I can say for certain though, is that it does pay off. Every comment, every email, every read really makes a difference and makes it all worth it. Also, if you have inside knowledge about something, why not tell everyone and spread the message?
Beauty Blogging Ideas
- favourite skin care products
- products I will not buy again
- top skincare tips
- how to become a beauty blogger
- beauty essentials
- skincare products for x skin
- how to reverse ageing skin
- beauty brands you need to try
- my makeup routine (day, evening, night, no makeup makeup)
- no brush makeup look
- makeup brushes review
- makeup products to try this spring/summer/autumn/winter
- beauty essentials
- travel essentials
- compact essentials for your bag
- what’s in my makeup bag
- 10 ways to style your hair
- your favourite product reviews
- makeup bucket list – products you have to try
- cult favourites
- beauty blogging ideas – post ideas for others
Have any of you learned anything while blogging? How are your favourite beauty blogging ideas?