Pinterest can be a difficult platform to become successful. Whether it is about working the keywords or creating a theme that works with your brand, Pinterest can become an excellent tool when mastered. This guide discusses why creating pins that hold “Pin Aesthetic” is important to increase conversion back onto your site.
*Disclaimer: This is a sponsored post*
Where To Begin When Creating Pins
Creating pins does not need to be a task that takes a whole lot of time, but it does need to have time allocated to it. Use a platform, such as Canva to create pins with your own templates. This is the key to speeding up the progress – customise your template, and simply insert your text and image when you need a new pin. It is recommended to create 3-5 pins for each blog post. Changing a pin so it is different does not need to be difficult – something as simple as changing the colour, moving the text or changing the image (and its location) is all it takes to allow the Pinterest algorithm as a different pin.
If you are not the creative sort (like myself), you can consider buying Pinterest templates. This is an inexpensive method of creating pins that will convert without the creative experimenting process (which I struggled with). Remember to change up the colours to match your brand, so that it does not match all the other pins you are competing with.
Knowing Your Brand
The great thing about Pinterest – it is not a grid, every post does not need to match cohesively. Each pin can look different from one another. Pins, however, need to be clear and concise for your readers to understand. Focus on the layout of your pins so they can be interpreted quickly. Think about how long you spend looking at Pins as you scroll. Not that long right? For this reason keep your pins simple!
Tip: Never forget to watermark your pins. Whether this is a logo of some sort or your URL – this is the BEST way of stopping people from re-using your content, and know who the pin belongs to. Obviously, plagiarism still has a chance of happening, but anything to combat it is a good thing.
Simple psychology right here, but when looking in a feed – what pops out? The bright colours. Try and be different and insert colours that will attract eyes. Obviously it is key to ensure your reader can read the pin, but experiment with brighter colours draw people in. White backgrounds also seem favourable, especially as it makes a Pin less cluttered.
Images definitely add to the “Pin Aesthetic”. It gives a direct description of what your pin is about. Images can get a lot further than text, especially as Pinterest is visual. Yet bloggers do not spend all their time taking photos. When creating pins, consider using stock photos. You can use ones that are free to use, or you can choose to upgrade to premium stock photos. Especially with Pinterest, it is better to use premium stock photos or your own (if possible) – the algorithm will not have seen the photo as much and therefore is likelier to treat the pin more favourably. Remember to find images that are relevant and fit your template.
Should you want to be creative, you could consider a platform such as Design Bundles. They allow you to create a professional design using high-quality images and graphics. Check out this graduation cap svg and teacher svg and see what I mean- trust me once you these graphics, you will never go back!
Using multiple fonts on a pin is a good way of breaking up text. Consider using 2-3 different fonts on your pin. Ensure any font used is clear and easy to read – no need to go over the top. As lovely as handwritten and script font is, it can be difficult to read when skimming. I use “Playlist Script” on Canva (shown on the Pin below), which can still be read easily.
Pinterest headlines can come across as clickbait a lot of the time – we have all been trapped into this. A way to avoid this issue is to create a headline that actually relates to your article. Simple! Like with a blog post article, consider power words (“discover, ultimate, beautiful, adventure, benefit, imagine”) and emotional words (“fun, confident, stable, uplifting, anxious”) that trigger a response. This is what will increase your conversion rate.
Do you use Pinterest to share your blog posts? What are you tips for creating pins?