Creating Pins That Convert: Why it is Important To Have “Pin Aesthetic”

February 19, 2021

Pinterest can be a difficult platform to become successful. Whether it is about working the keywords or creating a theme that works with your brand, Pinterest can become an excellent tool when mastered. This guide discusses why creating pins that hold “Pin Aesthetic” is important to increase conversion back onto your site.

*Disclaimer: This is a sponsored post and contains affiliate links

First and foremost, get to know Pinterest. My favourite Pinterest e-book is Pinterest With Ell – within 2 months she was seeing 1,000 views a day from Pinterest. I am not as good but using her strategies I have gained 2,000 impressions in 2 weeks from a starting point of zero. No doubt will this increase as I get more experienced, and I have Ell to thank for that!

Where To Begin When Creating Pins

Creating pins does not need to be a task that takes a whole lot of time, but it does need to have time allocated to it. Use a platform, such as Canva to create pins with your own templates. This is the key to speeding up the progress – customise your template, and simply insert your text and image when you need a new pin. It is recommended to create 3-5 pins for each blog post. Changing a pin so it is different does not need to be difficult – something as simple as changing the colour, moving the text or changing the image (and its location) is all it takes to allow the Pinterest algorithm as a different pin.

If you are not the creative sort (like myself), you can consider buying Pinterest templates. This is an inexpensive method of creating pins that will convert without the creative experimenting process (which I struggled with). Remember to change up the colours to match your brand, so that it does not match all the other pins you are competing with.

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Knowing Your Brand

The great thing about Pinterest – it is not a grid, every post does not need to match cohesively. Each pin can look different from one another. Pins, however, need to be clear and concise for your readers to understand. Focus on the layout of your pins so they can be interpreted quickly. Think about how long you spend looking at Pins as you scroll. Not that long right? For this reason keep your pins simple!

Tip: Never forget to watermark your pins. Whether this is a logo of some sort or your URL – this is the BEST way of stopping people from re-using your content, and know who the pin belongs to. Obviously, plagiarism still has a chance of happening, but anything to combat it is a good thing.


Pin Design

Colours

Simple psychology right here, but when looking in a feed – what pops out? The bright colours. Try and be different and insert colours that will attract eyes. Obviously it is key to ensure your reader can read the pin, but experiment with brighter colours draw people in. White backgrounds also seem favourable, especially as it makes a Pin less cluttered.

Images

Images definitely add to the “Pin Aesthetic”. It gives a direct description of what your pin is about. Images can get a lot further than text, especially as Pinterest is visual. Yet bloggers do not spend all their time taking photos. When creating pins, consider using stock photos. You can use ones that are free to use, or you can choose to upgrade to premium stock photos. Especially with Pinterest, it is better to use premium stock photos or your own (if possible) – the algorithm will not have seen the photo as much and therefore is likelier to treat the pin more favourably. Remember to find images that are relevant and fit your template.

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Should you want to be creative, you could consider a platform such as Design Bundles. They allow you to create a professional design using high-quality images and graphics. Check out this graduation cap svg and teacher svg and see what I mean- trust me once you these graphics, you will never go back!

Fonts

Using multiple fonts on a pin is a good way of breaking up text. Consider using 2-3 different fonts on your pin. Ensure any font used is clear and easy to read – no need to go over the top. As lovely as handwritten and script font is, it can be difficult to read when skimming. I use “Playlist Script” on Canva (shown on the Pin below), which can still be read easily.

Headlines

Pinterest headlines can come across as clickbait a lot of the time – we have all been trapped into this. A way to avoid this issue is to create a headline that actually relates to your article. Simple! Like with a blog post article, consider power words (“discover, ultimate, beautiful, adventure, benefit, imagine”) and emotional words (“fun, confident, stable, uplifting, anxious”) that trigger a response. This is what will increase your conversion rate.

Find keywords that are relevant and will get you traffic. Get some search inspiration from Keysearch – I have gained 14 ranking keywords in a month from using this.

Do you use Pinterest to share your blog posts? What are you tips for creating pins?

SAVE FOR LATER

creating pins

  • Reply
    Not-So-Modern-Girl
    February 20, 2021 at 3:02 pm

    I’m definitely still trying to find my pin aesthetic, and I love this post for some handy tips for using Pinterest x

    • Reply
      Sophia Patel
      February 23, 2021 at 9:14 pm

      I am so glad this helps, as soon as you have found it, it gets so much easier i promise! Thanks for reading x

  • Reply
    Anthony Gaenzle
    February 20, 2021 at 4:16 pm

    This is a channel I need to improve upon. So much to do, so little time. Thanks for the great tips. I think the imagery is especially critical, as pins with an appealing graphic do tend to stand out, which obviously leads to increased engagement. Thanks!

    • Reply
      Sophia Patel
      February 23, 2021 at 9:13 pm

      I know what you mean, Pinterest needs time, A LOT. Planning pins in advice (descriptions and bulk making pins) can help to massively decrease the time taken in the long run. Too right! Thanks for reading x

  • Reply
    Tiffany McCullough - Metaphysical Mama
    February 20, 2021 at 4:37 pm

    Great suggestions! I’ve been trying to up my Pinterest game lately and these tips really help! Thanks for sharing.

  • Reply
    Della Driscoll
    February 20, 2021 at 6:09 pm

    Amazing post! You’ve included so many fab tips about creating pins – I’m trying to up my Pinterest game so this’ll help a lot xx

    • Reply
      Sophia Patel
      February 23, 2021 at 9:10 pm

      I am so glad I could help lovely! Thanks for reading xx

  • Reply
    Fransic verso
    February 20, 2021 at 6:16 pm

    Great tips! I’m currently improving my pinning and this is very helpful. Do you recommend each board have one color or doesn’t matter?

    • Reply
      Sophia Patel
      February 23, 2021 at 9:09 pm

      Thank you so much! Great question; I would not in my opinion – most likely readers will be coming for different boards, not all of them as a whole, so separating your pins by colour is not essential. For organisational purposes it could work, otherwise, pins are taken on an individual basis.

  • Reply
    Jaya Avendel
    February 20, 2021 at 8:53 pm

    I have not really delved into Pinterest yet, though I have been enjoying making pins! Playing with colors and fonts to get something that makes me want to look at is important, as is including a url! Thanks so much for sharing what you have learned. πŸ™‚

    • Reply
      Sophia Patel
      February 23, 2021 at 9:05 pm

      I completely know what you mean, the transition from a bit of fun to something useful is essential. I hope this helps!

  • Reply
    Eddie
    February 20, 2021 at 9:41 pm

    Some great info for creating pins. This will come in handy, thank you.

    • Reply
      Sophia Patel
      February 23, 2021 at 9:04 pm

      No worries, I really do hope this helps!

  • Reply
    Molly @ Transatlantic Notes
    February 21, 2021 at 12:54 am

    I’m looking into improving my Pinterest so this was really useful β€” thank you!

  • Reply
    Harumi
    February 21, 2021 at 5:44 pm

    Love these tips! I took a Pinterest class last year and started to see progress, but then Pinterest made some major changes sometime around Nov. last year with the algorithms. Since then, it’s been tough to get my pins seen, but I really appreciate this refresher post!

    • Reply
      Sophia Patel
      February 23, 2021 at 9:04 pm

      I have heard a lot about the recent updates, and not a lot that’s good, fingers crossed this works xx

  • Reply
    mindbeautysimplicity
    February 21, 2021 at 7:06 pm

    at the moment I find pinterest to be overwhelming. but your tips in this post made it seem more possible! πŸ™‚ thanks! I didn’t realze you can make pins look similar and then that way it doesn’t take tons of time.
    i was almost going to get someone to help me make them lol!

    • Reply
      Sophia Patel
      February 22, 2021 at 10:03 pm

      Me too, I have always struggled with Pinterest! It really isn’t as tough as it seems though, give it a try and you will find that bulk making pins is super simple! Go glad i could help πŸ™‚

  • Reply
    femaleoriginal
    February 21, 2021 at 7:27 pm

    Great suggestions! I’m struggling to understand Pinterest since the 2021 update (last year it was my best social media site for traffic!) so this has been really useful x

    https://www.femaleoriginal.com

    • Reply
      Sophia Patel
      February 22, 2021 at 9:51 pm

      I am so glad I could help, fingers crossed it works! Thanks for reading x

  • Reply
    Paige
    February 21, 2021 at 11:07 pm

    Great tips! I totally agree about headlines. It’s so important to write ones that are both interesting and relate to your post. Thanks for sharing! πŸ™‚

    • Reply
      Sophia Patel
      February 22, 2021 at 9:49 pm

      Thanks so much! Too right, headlines are so important in attracting people! Thanks for reading!

  • Reply
    Jessica
    February 22, 2021 at 2:06 am

    Great advice! I’m saving your post so I can come back to it. Pinterest is something I need to get better at.

    • Reply
      Sophia Patel
      February 22, 2021 at 9:42 pm

      I am so glad I could help! I’m working on it too, I guess time and effort put into it helps! Thanks for reading x

  • Reply
    sejal
    February 22, 2021 at 2:17 am

    Amazing post! I struggle with getting Pinterest traffic, even though so many bloggers say they get so many viewers. I agree when you say, bold colors are a great way to attract readers. Thanks for sharing!

    • Reply
      Sophia Patel
      February 22, 2021 at 9:40 pm

      Thanks so much, it is something I am working on too – hopefully one day it will be us too! Hope these tips help!

  • Reply
    thelondontea
    February 22, 2021 at 9:08 am

    Fabulous tips, Pinterest is a unpredictable wonder!

    • Reply
      Sophia Patel
      February 22, 2021 at 9:35 pm

      too right, you never know at what point a pin will go viral!

  • Reply
    lynnmumbingmejia
    February 24, 2021 at 6:04 am

    Love this post, girl! I have been focusing a lot of my time and energy in Pinterest right now and it’s definitely paying off. SO happy! It is definitely a lot of work but worth it. My pinterest is now aesthetically pleasing which I adore! Thanks for sharing, this will be helpful for a lot of new pinners xx

    http://www.lynnmumbingmejia.com

    • Reply
      Sophia Patel
      March 9, 2021 at 1:07 am

      Thanks so much! I still find Pinterest such a nightmare and finding a solid routine is so difficult! I am so glad to hear its working for you (whats your secret haha)! Thanks for reading xx

  • Reply
    Angelica
    February 25, 2021 at 8:32 pm

    Admittedly my pinterest is a mess and these tips are super helpful! Thanks for sharing

    XX Angelica
    https://eraenvogue.com

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