I will say this time and time again, blogging can be such a challenge. The constant upkeep, the losing battles, the ADMIN. Blogging, without passion and efficiency, can be such a chore and difficulty. Here are ways to find the perfect blogging frequency for you, and why working out how often you should blog changes for everyone.
How Often Should You Blog:
Get To Know Your Niche
Your niche will be one of the best determining factors when working on how often you should blog. If you are focused on technology or fashion, consistency is key. Changes in the market and competition are high – so update your blog whenever you can. These are easier niches for thinking of content because blogger reviews are sought for every single day. Find ways to plan your content based on seasons, products, seasons and prices (black Friday / bank holidays) – so you know when your content will be valued by your target audience the most.
Understanding Writer’s Block
When you have blogged for so many years, coming up with inspiration on a bi-weekly basis can be really difficult at times. You want content that is relevant to your readers and something that you yourself are passionate about. At certain times of the year, without upcoming holidays or events, it can be so tough to create high-quality ideas, which is when a break is necessary. If your content is not up to scratch – avoid it for a while. Do not force a situation where banging out content seems like the only option. We always know the side effects of producing work when we do have the time or effort to complete it – so why treat blogging differently? Focus on creating great content, and not so much about constant content year-round.
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This is the best way to reduce the number of blog posts you need to write. Why? Because they will always bring you views. For anyone that doesn’t know what evergreen content is – it is basically content that can be applied all year round. Make sure you write blog posts that are evergreen as much as you can. Search engines love it. Here are some examples:
- ways to style your hair
- skincare routine
- everyday makeup
- capsule wardrobe
- cleaning tips
- organisation hacks
- positivity posts
- recipe ideas
- simple snacks
- travel posts
- book reviews
If you create content that can be read year after year (rather than outdating) then you had just made your life 100x easier, especially when it comes to year-round search engine optimization. Forget about having to update week after week with fresh content when your old stuff is just as good and will bring organic traffic.
Life Can Get In The Way
First and foremost, I am a student. I have been blogging since sixth form, and I am now in my final year of university. For me, these have been the most important years in my education, determining what path I follow in the future. As a result, blogging, at some points has had to take a backseat role to prioritise study. Life is just like that – you are going to have point when you just cannot blog. Accept that as a process and do not fret too much when you just do not have enough hours in the day.
Don’t Always Rely On Sponsored Posts
Every post isn’t sponsored. Although it would be nice, for me, it doesn’t happen often. Sponsored and gifted posts are an amazing way to spark more ideas and widen your reach, allowing more potential growth. However, if these opportunities don’t come up, or are not suitable for your brand, it can lead to a more tough expansion.
Plan Guest Posts For When You Will Be Busy
Sometimes we just know when we will be busy. For example, if your birthday is coming up – expect to take a few days off. If you are planning to step away for a while – schedule some guest posts in advance. This is where other bloggers post content on your blog. Not only is it super beneficial for getting yourself out there but it does fill up your content for a while. Consider having a month long theme, or interview style posts.
Mental Health Breaks
I am a one-man-band. I know a lot of other bloggers are too, and I have huge admiration of them. But with no one to bounce ideas off, no one to take cute photos of you and no one to collaborate with, it makes blogging a lot tougher.
Blogging when you are down is tough, believe me. The first thing I do is compare myself to others. Maybe I should change my Instagram theme? How about going to the same place a blogger went? Maybe my site needs updating? For me, this almost happens weekly, I doubt everything I am doing, and for that reason, Blogging makes me anxious. At other times it makes me more confident than ever, which of course is a huge benefit.
Putting Too Much Pressure On Yourself
I don’t have a blogging schedule. For me, I found that setting a strict schedule made me a lot more stressed out, believing that I had no choice but to post on a certain day. The primary downside is that the quality of posts was not up to my standard, as I would feel compelled to post when I had so much going on. A post rushed is a post not worth publishing in my opinion. Also, you don’t need to have 400 blog posts for success, just market your blog content right per week and one blog post can be enough.
I like enjoying the moment. I am not one to go to specific locations just to take outfit photos, travel somewhere on the basis of blogging everything. I am more for spontaneity and organic pleasure.
So there we have it. Ideal Blogging frequency is always relative, and always will be. There are many ways to fill the gap for when you are busy – and ways to make your existing content run further. When deciding how often to post, I would also consider how much time you have allocated for sharing on social media and promotion. Daily posts are great, but without time to share with others, your content will always become a blur.
The perfect combination all depends on what you can manage. I would recommend1-2 times a week – but if one post is significant, or larger, then focus on quality content rather than quantity. Neil Patel’s idea of blogging every day may just be too overwhelming for some. I do have to stress, if you do feel overwhelmed – take some time out – well-being should always come first.