Hey all! For many people, Instagram is the heart of social media – following the lives of the latest celebs, becoming an influencer or to creep on your friend’s whereabouts. However, the platform has been declining in recent months due to its latest updates (for example the decision to no longer make posts chronological). Here’s what I have found are the best ways to avoid falling into the Instagram Algorithm trap and to fall in love with it once again.
This is the most important factor for building awareness of your profile. The more you’re out there, the more often Instagram will showcase your posts. So continue to like and comment, sharing the love is good!
2) Find the right time to post
This involves research. Sign yourself up to an engagement site, and get to know your target demographic. For example, my Instagram statistics show that the majority of my followers are females between 18-24 and are most active on Sunday afternoons and Tuesdays between 7-9pm. If more of your followers are online, posting at that time will allow for greater exposure and traction.
3) Join an Instagram Pod
To guarantee your post will gain reach, you can always join an Instagram Pod. These are private groups in which you send your latest post in, and others will like and comment on it. This is an easy and efficient way to grow a rapport with some of your followers. Over time you will discover the posts they prefer, making your profile more successful.
4) Using hashtags
Although this is something we all started doing, hashtags on Instagram have somewhat diminished. However, for your post to gain views like it used to, hashtags have to come back. Try using trending tags or any themes popular at the time, this will help Instagram in finding your post. I also like to mix my hashtags up with links that have less than 300,000 total posts. This means that if someone looks at the hashtag, your post is likely to be seen.
4+) On the topic of hashtags, play about your placing with hashtags, because your post may vary on success depending on whether hashtags are used within the comments or caption. Also, it is recommended to delete previous posts’ hashtags as they may also be preventing your other posts from getting awareness (shadow banning).
5) Maintain high quality photos
Although this really doesn’t need to be said, higher quality photos are more likely to gain traction. Also, something as simple as setting a consistent theme can help in creating a brand for yourself, potentially gaining loyal followers.
6) Use other social media as promotion
There is no shame in self – promoting, so use other social media to direct followers to your Instagram. This way you can build up a loyal following on many platforms, increasing your brand awareness.
7) Use Instagram Stories
As these are in chronological order, you can use Instagram Stories to make your followers aware of your latest post or direct them to a web link. This is a great way to ensure your followers can access your material also.
I hope this has helped you to fall in love with Instagram once again! And why you’re here, how about dropping your Instagram link in the comments below? That way we can all share the love!