Urban Decay Born To Run Palette Review: Makeup 101

January 25, 2020
Urban Decay Born to Run

Urban Decay is a successful makeup brand for a reason. The quality of the products is second to none. But does this product live up to typical standards? Here we have it – the Urban Decay Born To Run Palette Review!

Here’s what Urban Decay said about the palette on their site:

“When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.
Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.
Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.”

Overall Review

An eyeshadow palette is an essential to every makeup bag, and this palette is universal to all occasions. I must add firstly, that these colours are quite shimmery, so if that is not your thing, this palette may not be the one. For me however, who loves a glittery lid, this is right up my alley.

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In terms of formulation, we all know that some colours are harder to develop than others. For this reason, you can expect some shades to be more powdery, and others more buttery and more pigmented. To be fair however, all of the shades are buildable and can create as much of a dramatic look as you require.

The question I always want to know – How long does it last?

With primer, you can always expect a eyeshadow palette of this price bracket to last all day, and believe me it does. I thought that my foundation was long lasting (Milani Conceal + Perfect by the way) but these eyeshadows supersede that – they don’t need touching up all day long. I don’t even think it gets impacted by rain!

My only real issue is due to them being so pigmented, it is sometimes a challenge to only gather a little on your brush, meaning a black eye can occur very quickly, and is harder to get off the eye than you would first imagine.


As I said earlier, the shades are more on the shimmery side – personally I love a bronzed shimmer look, so this is my idea of perfection. There are some colours I would not usually touch, but at the day you never know if you need them, there is always an occasion.

Urban Decay Born To Run Palette Review
Urban Decay Born To Run Palette Review
Urban Decay Born To Run Palette Review
Urban Decay Born To Run Palette Review swatches


  • Huge Mirror
  • Wide range of shades – pretty much has everything you need
  • In a case that can travel well
  • Very pigmented and buildable shades
  • little fallout under the eyes


  • Could be considered pricey
  • No dust sheet to cover mirror
  • Easy to collect too much product on brush
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Final Opinion

This is most definitely a purchase if you are a fan of the shades. I love that it is so easy to travel with, and saves me taking 17,000 different eye products with me. In addition to a large mirror, this product complements the Urban Decay Perversion Mascara and Nars Sheer Glow Foundation perfectly. This will also last me ages, there is so much product for the price and no skimp on quality.

I hope my Urban Decay Born To Run Palette Review helped!

Here is where you can buy the product:

Urban Decay       Debenhams      John Lewis     Look Fantastic

  • Reply
    January 26, 2020 at 11:46 am

    I’ve heard so many good things about Urban Decay palettes I’ve been tempted to invest for a while now! The colours in this one look amazing! Xx

    • Reply
      Sophia Patel
      January 27, 2020 at 7:30 pm

      Definitely worth the amount, I honestly don’t say this lightly because usually there are a few disappointing shades but this surprises me every time I use it!xx

  • Reply
    Selma Alidini
    September 3, 2020 at 1:26 pm

    I love this palette!
    I am back at blogging, I hope you can visit my blog.

    Thank you.

  • Reply
    Selma Alidini
    September 3, 2020 at 1:27 pm

    I love this palette!

    Thank you.

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