How To Excel At Writing the Perfect Blog Post: The Conclusive Guide To Ranking

October 7, 2018

Writing the perfect blog post does not need to be difficult. With all the right tools and know how the process is easy. And it should be – writing content should not be a challenge for you at all. Here are ALL the tools you need to write the perfect blog post.

Finding what your readers like

In all honesty – the more blog posts you write, the easier this will be to determine. Monitor the progress of your posts, and find what works. From this, you can determine, 1: the posts your readers are attracted to and 2: the posts that you enjoy writing. Writing content you enjoy will ALWAYS result in a more passionate result too. If you are running low on inspiration, or have the dreaded writers block, have a read of similar posts by other bloggers to boost your creative thoughts. Pinterest and Bloglovin’ are some of the best places to do this, as these are content sharing platforms.


Taking Photos

This is a crucial part of blogging. The more photos a blog post has, the more interested readers tend to be. A key tip when uploading photos is to always change the name of the photos to something relevant, increasing the chance of photos appearing in search engines, linking to your post.

Most importantly, any photos taken and used have to be a good resolution. There is nothing worse than a pixelated flat lay as it looks fairly unprofessional. To speed up your site, consider reducing the file size using a conversion app / site, so readers are never waiting long to read your stuff.

Should you want to take photos for your blog, ensure that the content is always relevant. Otherwise, it will become a useless feature. Use a uniform filter pre-set to make sure that your theme is followed throughout. Should you not have time to create your own photos, use stock photos in their place. Free and paid options are available (I use Unsplash), but bear in mind, the more times the photo is used online, the more it can confuse Google and search engine rankings.

kylie jenner liquid lipstick
unicorn highlighter
nars sheer glow

Writing the perfect blog post

For some, this is the easiest part, I would be one to agree with that. I will only write posts that I have a genuine interest in, causing bursts of ideas as I write. For others, planning and research are key. Like writing an essay, a blog post needs a beginning, middle and end, with valid information in the middle. To make your post easier to read, use separators and headers to break up your post into manageable chunks. You can also separate different topics this way.

Ensuring this happens, some bloggers like to plan a draft and build upon that. Like an essay, grammar and spelling need to be spot on which is why proofreading is vital! I use Grammarly to check my mistakes and human error. If a post has a lot of mistakes it can come across as unprofessional, especially when working with a brand.

Before publishing your post it is key to categorise your post with the correct tags. This ensures that readers who are keen to read about a particular topic (makeup, lifestyle, travel, photography etc..) can be directed to your post, increasing chances of gaining followers.

Headers also have categories too!

Headers can be used as a method of breaking up your text, but also as a way for Google to understand the main features of your post. Here is a quick header rundown:

H1: Title (You will only have one of these for each post)

H2: Subheadings and different discussion points

H3: A subheading of H2

eg:

H1: How To Excel At Writing the Perfect Blog Post: The Conclusive Guide To Blog Writing

H2: Writing the perfect blog post

H3: Headers also have categories too!

SEO Is Your Friend

SEO can be an absolute nightmare, but a necessary one. Yes, it does get easier. The key to writing a perfect blog post is to orientate it around what is successful (and not on Google). If no one is searching it, chances are no one will find your post. Start with playing around with Google search terms – determine the EXACT words people are using and base your post around that. In addition to this, add related words and content into your post. Never word drop, but if you have covered enough aspects on the topic, Goggle will assume that your post is trustworthy enough for its readers. That is a basic explanation of SEO; further research into this will turn the process of writing the perfect blog post into a blog post that converts into traffic.


Promoting your post

Without promotion, chances of people reading your blog declines. Link your post to relevant tags and categories, so that content can be reached to your WordPress / Blogger readers. Social media is a great tool to increase your reach (check out this post on 9+ ways to use Twitter to increase your blog traffic). Share with appropriate hashtags to broaden your horizons. Continue to do this even after the published date to reach new people.

To share on Twitter, follow RT accounts; simply using their hashtag when sharing a post will allow your post to be visible to all their followers. On Instagram, join what is known as a pod, where like-minded bloggers will post their latest photo in the group, with all members liking and commenting on it. For Bloglovin’ it is important to categorise your posts to make it nice and easy for readers to navigate.

Do not take a promotion for granted, as it is the easiest way to direct readers to your blog.

I hope this step by step guide to writing the perfect blog post helped; if there are any other tips or tricks you swear by, why not comment below?

  • Reply
    Mackenzie
    October 7, 2018 at 6:30 pm

    these are great tips, Sophia!

  • Reply
    Sophia Patel
    October 10, 2018 at 11:55 am

    Thank you!

  • Reply
    palmtreesandloyalties
    October 12, 2018 at 3:28 am

    Thank you so much for all of these tips Sophia. I will be changing the names on my pictures to go with the blog topic. πŸ™‚

  • Reply
    What Lexie Loves
    October 14, 2018 at 7:07 pm

    Great tips!! Your photos are so pretty🀩 Also, just saw a NARS foundation in one of the images, is it the Sheer Glow one? What did you think of it, as I want to maybe buy it?
    Lexie x
    http://www.whatlexieloves.com
    @whatlexieloves

  • Reply
    Corinne πŸ‚ (@WhatCorinneDid)
    October 14, 2018 at 8:36 pm

    Photos are always my primary focus because they always end up on my instagram as well so they have to be top quality! Finding what your readers like is great but i also try to write about things that people in general may be interested in to get more readers =)

    • Reply
      Sophia Patel
      October 14, 2018 at 9:09 pm

      Same here! Ah thats a fair point, finding out whats popular is always a good idea x

  • Reply
    AmieπŸŽ†β™οΈ (@acurvyvegan)
    October 14, 2018 at 9:29 pm

    These are such amazing tips my lovely! Photos are so important in a post but I am the kind of person that loves the writing more than anything!

    Love, Amie ❀
    The Curvaceous Vegan

  • Reply
    Sophie Hearts
    October 14, 2018 at 10:01 pm

    I love this post, so handy! I find writing the post the easiest and most enjoyable part of the process too, I love taking pictures but find it more stressful and time consuming!

    Soph – https://sophhearts.com/ x

  • Reply
    Nancy
    October 15, 2018 at 1:10 am

    Honesty is the best policy! I always like reading genuine thoughts (it’s ok to omit certain personal things). Pictures tell a thousand words. I am a big fan of the marble background! It’s amazing to see how many different blog RT accounts there are out there! Thanks for sharing!

    Nancy β™₯ exquisitely.me

  • Reply
    Samantha
    October 15, 2018 at 3:44 pm

    These are such great tips, Sophia! I love Pinterest for gaining inspiration if I’m running low on ideas and I completely agree that photo’s are such a big part of a blog post I always try to upload at least 3 photo’s per post!

    Samantha | https://believeinamiracle.co.uk

  • Reply
    makeupdreamerblog
    October 15, 2018 at 5:04 pm

    These are teally helpful tips. Agreed with you. One point i like to add is all bloggers have to compress their photos before uploading, it will save readers time.

    • Reply
      Sophia Patel
      October 20, 2018 at 7:35 pm

      Thanks so much! You’re so right, nothing worse than a page lagging!

  • Reply
    theamalog
    October 16, 2018 at 11:48 pm

    Love this blog post easy to read and informative. I agree with sharing blog post through social media as these is where most off my traffic came from. Pinterest is also a great source, still working on it as well..
    Kaye – http://amalog.co

  • Reply
    themumwhoread
    October 20, 2018 at 10:15 pm

    Some really great tips here. Thank you so much for sharing.

    • Reply
      Sophia Patel
      October 20, 2018 at 10:18 pm

      Thanks so much for reading!

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