Writing the perfect blog post does not need to be difficult. With all the right tools and know how the process is easy. And it should be – writing content should not be a challenge for you at all. Here are ALL the tools you need to write the perfect blog post.
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Finding what your readers like
In all honesty – the more blog posts you write, the easier this will be to determine. Monitor the progress of your posts, and find what works. From this, you can determine, 1: the posts your readers are attracted to and 2: the posts that you enjoy writing. Writing content you enjoy will ALWAYS result in a more passionate result too. If you are running low on inspiration, or have the dreaded writers block, have a read of similar posts by other bloggers to boost your creative thoughts. Pinterest and Bloglovin’ are some of the best places to do this, as these are content sharing platforms.
This is a crucial part of blogging. The more photos a blog post has, the more interested readers tend to be. A key tip when uploading photos is to always change the name of the photos to something relevant, increasing the chance of photos appearing in search engines, linking to your post.
Most importantly, any photos taken and used have to be a good resolution. There is nothing worse than a pixelated flat lay as it looks fairly unprofessional. To speed up your site, consider reducing the file size using a conversion app / site, so readers are never waiting long to read your stuff.
Should you want to take photos for your blog, ensure that the content is always relevant. Otherwise, it will become a useless feature. Use a uniform filter pre-set to make sure that your theme is followed throughout. Should you not have time to create your own photos, use stock photos in their place. Free and paid options are available (I use Unsplash), but bear in mind, the more times the photo is used online, the more it can confuse Google and search engine rankings.
Writing the perfect blog post
For some, this is the easiest part, I would be one to agree with that. I will only write posts that I have a genuine interest in, causing bursts of ideas as I write. For others, planning and research are key. Like writing an essay, a blog post needs a beginning, middle and end, with valid information in the middle. To make your post easier to read, use separators and headers to break up your post into manageable chunks. You can also separate different topics this way.
One of my favourite methods to improve my content was reading “The Art of Proof Reading” by my friend Eleanor. She explicitly breaks down the do’s and dont’s when it comes to post writing, and how to come across as professional and friendly. Check it out!
Ensuring this happens, some bloggers like to plan a draft and build upon that. Like an essay, grammar and spelling need to be spot on which is why proofreading is vital! I use Grammarly to check my mistakes and human error. If a post has a lot of mistakes it can come across as unprofessional, especially when working with a brand.
Before publishing your post it is key to categorise your post with the correct tags. This ensures that readers who are keen to read about a particular topic (makeup, lifestyle, travel, photography etc..) can be directed to your post, increasing chances of gaining followers.
Headers also have categories too!
Headers can be used as a method of breaking up your text, but also as a way for Google to understand the main features of your post. Here is a quick header rundown:
H1: Title (You will only have one of these for each post)
H2: Subheadings and different discussion points
H3: A subheading of H2
H1: How To Excel At Writing the Perfect Blog Post: The Conclusive Guide To Blog Writing
H2: Writing the perfect blog post
H3: Headers also have categories too!
SEO Is Your Friend
SEO can be an absolute nightmare, but a necessary one. Yes, it does get easier. The key to writing a perfect blog post is to orientate it around what is successful (and not on Google). If no one is searching it, chances are no one will find your post. Start with playing around with Google search terms – determine the EXACT words people are using and base your post around that. In addition to this, add related words and content into your post. Never word drop, but if you have covered enough aspects on the topic, Goggle will assume that your post is trustworthy enough for its readers. That is a basic explanation of SEO; further research into this will turn the process of writing the perfect blog post into a blog post that converts into traffic.
Promoting your post
Without promotion, chances of people reading your blog declines. Link your post to relevant tags and categories, so that content can be reached to your WordPress / Blogger readers. Social media is a great tool to increase your reach (check out this post on 9+ ways to use Twitter to increase your blog traffic). Share with appropriate hashtags to broaden your horizons. Continue to do this even after the published date to reach new people.
To share on Twitter, follow RT accounts; simply using their hashtag when sharing a post will allow your post to be visible to all their followers. On Instagram, join what is known as a pod, where like-minded bloggers will post their latest photo in the group, with all members liking and commenting on it. For Bloglovin’ it is important to categorise your posts to make it nice and easy for readers to navigate.
Get to know Pinterest too. If you can ail this, then it is an easy way to boost your reach. My favourite Pinterest e-book is Pinterest With Ell – within 2 months she was seeing 1,000 views a day from Pinterest. I am not as good but using her strategies I have gained 1,000 impressions in 2 weeks from a starting point of zero. No doubt will this increase as I get more experienced, and I have Ell to thank for that!
Do not take a promotion for granted, as it is the easiest way to direct readers to your blog.
I hope this step by step guide to writing the perfect blog post helped; if there are any other tips or tricks you swear by, why not comment below?
My latest e-book discusses how to become an efficient blogger by doing less