With a market as saturated as it is today, it can be difficult to stand out. The need to be different, to become viral, is what so many strive for. Yet, what many may think is 1% of people that make it, it is nearer 0.01%. Utilising your abilities to the max is the best way to get ahead, and multiple routes (such as choosing to blog and vlog), is a great way to get ahead. Here are 5 ways you can both blog and vlog, and why it will be beneficial to improving your levels of success.
If making better video content is one of your company objectives for 2022, you are not the only one! A video is not a self-contained entity, yet more people are visual, Think about it: How many people nowadays read books, as opposed to watching YouTube videos? I don’t about you, but if a story has been turned into a film, I will lean to that before the book it was based on. Obviously, we should not use one of these platforms solely. Most YouTubers have a written outlet, and many bloggers insert videos into their posts.
As you keep up with the changing world, now is an excellent opportunity to consider strategies like an online video editor to strengthen your digital marketing approach. The days of video editing are not long and laboured, instead, they are an easy tool to humanize the points you are making in an easy to convey format. On that note, there are several methods to use video in your marketing efforts. One of these methods is to use video content, which is in great demand among customers of many brands and enterprises. Let us have a look at a few:
1. Be relatable
Just step into the shoes of your audience. What kinds of “issues” do they have? And what are the topics they are raising on the internet? Make sure you are focusing on your audience’s needs because that’s what they will notice and what they will be looking for. When content writing, consider what people like to read, and how they want information given to them – most of the time they want you to sound like a friend, not someone who is simply bombarding them with facts!
Be relatable and post the content that the market needs.
Example: I am in the process of looking for a house. In that time, I have read so much about developers, and how they have treated buyers once the purchase has taken place. What I do appreciate, however, is a walk-around of developed houses. Not only are these not staged, like showhomes, but they are real houses. From real people. In this example, the effort to blog and vlog pays off. I get the written information and facts I am seeking, in addition to the visual video – which includes elements I can see and access.
In terms of relatability, it is real and raw. Using a blog and vlog combination allows to you convey opinions and feelings in two different formats, meaning that you can relate to 2 different audiences.
Related: 7+ Years Of Part-Time Blogging: How Am I Earning Money From Blogging?
2. Create high-quality content
Your material must be fantastic. Your content should be so interesting, hilarious, or useful that visitors would want to share it with the rest of the world. Of course, it can be difficult.
However, if you take a few precautions ahead of time, you will be able to produce high-quality material that both your visitors and Google will appreciate. You should tick the need that your audience is looking for. It is all good trying to be comedic, but if you are talking about a funeral review, for example, comedy may not be the expression you are trying to convey.
3. Always Indicate That There Is A Video In This Blog
You must promptly notify your visitors that your blog contains a video. This may be accomplished in two ways. Let others know you have filled that gap, and included extra information for the consumer’s benefit. You never know, you may get attention from people that may have never been interested if it was simply text.
How to disclose a video:
First, mention it in the blog’s title. Starting the title by “(VIDEO)” is an excellent approach to achieve this, since it will immediately alert readers that the blog post has a video. Put your title after “(VIDEO)” as you usually would. “(VIDEO) A Personal Tour of” for instance, might be an excellent title for a video blog article.
Second, make sure that your linked video displays towards the top of the article. You should try to keep the movie above the fold if at all feasible. Even if readers don’t pay attention to the headline of your piece, if a video shows towards the top, they will notice it straight away.
Related: The Truth About Blogging: 80% of Blogs Fail By Relying on These Myths!
4. Tone
A prominent difference between blog and vlog content is tone. Remember, you are marketing towards readers vs listeners. Therefore what you may say out loud, you would not type. I would not type about my umms and ahhs, but if I was filming, a little stutter is what humanizes you. Consider pitching towards different audiences, that in itself, is the secret to success.
Related: Things I’ve Learned About Blogging From Working In Marketing
5. Let People Know!
It is all good and well going to the effort of a blog and vlog, but no good is no one knows about it. Always set up an email newsletter, as this is the most effective way of people knowing (without much effort) that new content is released. Make it as easy as possible for your audience to know when you have posted, and what it includes. Content creation has to include elements of persuasion, such as encouragement (to read and listen to your content, to purchase things, to sign up for me). Using social media as a tool can be a great way to encourage this, in a lighthearted tone, that doesn’t feel forced (unlike solely using YouTube Channel subscribers to get views).
Why Use Blog Posts To Increase Engagement with your Video?
It’s no surprise that videos have gained in popularity over the last few years. Video is by far the most successful way to contact people online. According to Hubspot, 86% of businesses use video and vlogs as a marketing tool, with 94% of marketers agreeing that videos have helped increase user understanding of their product or service.
The trick to finding more out of a video is reusing it. Creating a blog post about the content is an excellent place to start.
